Handling Exhibition Abroad

Marketing being one of the most important tools that gives your product or services a continuous impact on the market. A considerable amount of the budget is being spent on research & development, innovating new techniques of effective marketing. The investors are always keen to apply these new techniques to explore new channels for marketing. Exhibition is one of these new techniques used for effective marketing.

On the contrary, when the worldwide competition is gathering momentum every moment, the investors are bound to adapt aggressive marketing strategies, the strategies that would reap an international reputation to the brand. Take the chance, grab the opportunity & do wonders by giving them the appropriate platform to showcase the products/services.

Nowadays, promotion through exhibitions is one of the popular ways to attract clients all across the globe. A recent study reveals that the highest exhibition growth would be achieved in the USA in the next 12 months. Whereas, the Asia-Pacific region has been recorded for its highest exhibition growth till 2010.

Handling projects abroad is an obvious challenge that requires effective planning, time management & research work. Here are some key ideas that would help you in executing the projects successfully. Following are the key points which should be kept in mind:

Advance Booking – Book the air tickets, hotels, storage places in advance to avoid any kind of price hike at the time of events.

Research Work – A complete research work on the culture, choice & characteristic of the visiting country is a must. At times it becomes very effective to design stalls that carry a sense of tradition & cultural heritage of the host nation. You can attract a considerable amount of visitors to your stall with this trick. You should read thoroughly the manual, the rules & regulations before setting off.

Translator – Hiring a translator would be a great idea in order to avoid any kind of language barrier. Try to be patient while interacting with the clients, don’t be rude to your clients, try to understand their needs & demands & accordingly prepare your interpreter. It would be better if you get accustomed to some of the colloquial vocabularies.

Sufficient Backups – Check all the electrical components properly so that they can be used in any countries. Voltage differs from countries to countries; USA, Canada & Japan use 120v, whereas UK & Europe usage varies between 220v-240v. Sufficient backups are required for stand internet connections & enough electric to run all your AV.

Here are some tricks that would help you in the last minute before setting off for a huge challenge.

Exhibition booth designing at eleventh hour!!

Any big event needs planning with precision but there are times wherein we end up planning things at the last minute. Exhibitions also need planning in advance but circumstances arise where we hardly have few days left for preparing the event. There are many options available for that last hour need for the exhibition booth designing. There are many easy to set up stands available in the market which can be arranged and dismantled in comparatively lesser time.

First thing is banner stands which are commonly used in exhibitions and they are easily available in the market. The various types of banner stands available in the market are roll up banner stands, X banner stands etc. Roll up banner stands are the most common ones. The banner stand can be purchased or passed on to the agency which gives us the banner stand with graphics attached. Then comes the catalogue stands and these are used to display the brochures and catalogues in exhibition and at the last minute these stands are excellent medium for portability because these are readily available and can be carried around. Just in 5 minutes without any hassles these racks can be set up. Third comes the hanging banner stands which is the last minute solution for our need. Posters can be hung up on the wall without any back attachments. The most affordable and faster way to present the posters is via hanging banners. In exhibitions we can hook it to the back wall or hang it for individual panels for hanging branding for the visibility purpose. Fourthly it is the promotion table which is portable and can be easily set up. Promotion table is a medium to promote the product on the counters with branding on it. The materials for it are easily available in the market and can be set up in short period. Then comes the pop up stands. These are highly effective stands creating a backdrop for an exhibition stall. These units are bit costly but we can customize the stands according to our requirements and stall size. They generally come with easily set up system and carry bag with an aluminium frame.

So these are the items which are the basic needs for exhibition booth designing and can be arranged in a short period of time for the exhibitions. Hence it is not impossible to set an exhibition stall design if we have few days in our hand.

Exhibition stall designing

Exhibitions and trade fairs have become a vital part of business promotion. Exhibitions give you that platform where the products or other businesses can be promoted. Lately exhibitions have become very popular because the sales figures do rise by good margin. That is why it is very important for the business owners to have the right stall to attract the right people and gain the maximum number of walk-ins. For that right stall you have to contact the exhibition management agencies who help you with the whole planning required for exhibitions and then they execute the plan on your behalf. There are few following things which should be kept in mind for exhibition stall designing.

First thing is branding which has to be dealt uniquely. There has to be something about that brand which should attract people to walk in to your stall rather than to walk in to the other competitive stalls. Hence visual branding is very crucial. So for that you have to keep in mind that the brand guidelines are followed effectively. The corporate identity has to be displayed in a very unique way. Advertising plays a good role for that. All in all the exhibition stall designing rules should be followed well. The general ways of branding include wooden or metal structure for the branding tower, hanging sign or banner whichever you think will make your stall look attractive, rotating and backlit objects, banner backdrop etc.

Then comes the lighting part and lighting is very vital for the stalls. It makes your stalls look interesting and helps in grabbing the attention of the visitors. So it is a very important aspect for you to have the right lighting for your stall. The ambience has to be set perfect for the visitors. There is good range of lighting options available which you can choose starting from a spot light to colour changing LED lighting fixtures. These types of innovative lighting can totally change the way your stall looks and make it more attractive.

Then comes the motion display. Motion display is a must for every stall as it grabs the attention of the visitors very quickly. This works in real life so same is the case with exhibitions. For this what you can do is consider including rotating displays, LCD/LED screen or walls etc.

Fourthly it is the theme of your stall. The colour theme is also important for your stall. The colour has to be chosen very carefully so that it should set the right mood for the visitors. Using warm colours do help here but then again it depends on your products you are displaying as well. Usually the colour related to company logo is used but it is definitely not mandate. There are some strong colours which can be used as well. Red colour can be used for grabbing attention wherein dark blue colour displays professionalism. You will often see the dark blue colour being used. But yes you should avoid too many colours as it doesn’t look professional.

And the last part is slogan which has to be chosen very minutely and carefully. A visitor will be welcomed with too many messages, so you have to stand yourself out. Of course the message has to stay abide by the company guidelines but it is better if you can keep it crisp. If you have many in line products then only promote the products which are highly demanded and looked for.

So above were the basics required for exhibition stall designing which you should keep in mind.